International athletic sponsor Rip Curl has struck an unique cope with Tourism Fiji in an attention-grabbing bid to carry to life the 2023 Summer season Appears to be like Good On You Marketing campaign.
This latest deal was introduced by the federal government’s tourism advertising arm to permit Rip Curl entry to a few of Fiji’s most original hidden gems to seize the artistic for its summer season marketing campaign and with an purpose to encourage ladies all around the world to start their very personal browsing journey.
James Taylor, the top of name and advertising for Rip Curl stated that Fiji was at all times on the listing of that unique group of nations that they listing as the last word browsing locations.
“Through the years now we have created some unbelievable content material within the crystal blue waters of the Pacific and the chance to associate with Tourism Fiji is the right pairing,” Mr Taylor stated.
“Taking the Rip Curl International Girls’s marketing campaign, Summer season Appears to be like Good on You, to the world class waves of Fiji with unique entry to the hidden gems has allowed the model to create a various and inclusive ladies’s marketing campaign underpinned by the Rip Curl worth of THE SEARCH.
“Partnering with the staff at Tourism Fiji has been like working with our personal inner advertising staff. The dedication to showcasing the unbelievable tradition, the life-style and the various waves has resulted in a marketing campaign that can assist encourage all ladies to start their browsing journey.”
Tourism Fiji chief govt Brent Hill stated partnership as such was essential to assist share Fiji’s story with world audiences.
“When Rip Curl approached us for a model partnership, we knew we needed to make it occur,” Mr Hill stated.
Tourism Fiji’s Head of International Advertising Srishti Narayan stated the the Rip Curl staff had been unbelievable companions, completely dedicated to showcasing Fiji’s legendary surf, seashores and tradition in essentially the most genuine and exquisite methods.
Tourism Fiji’s marketing campaign line is “The place happiness comes naturally” Rip Curl’s is “Irrespective of the place you’re, irrespective of who you’re… Summer season Appears to be like Good On You.”
In the meantime, the Rip Curl x Tourism Fiji Summer season Appears to be like Good On You Marketing campaign will probably be available in the market from January – July 2023.