The Fiji TimesThe distinctive Fijian vacation expertise


Fiji’s tourism operator Tony Whitton believes the business must promote the distinctive Fijian vacation expertise and never the value to international tourism markets.

In acknowledging the mass arrival of tourists into the nation final 12 months, the managing director of Rosie Holidays and Ahura Resorts says that it needs to be nicely famous that Fiji has such an incredible and distinctive story on the subject of tourism.

“And Fiji has such an incredible story the place the indigenous individuals personal 88 per cent of the land and to come back right here with open areas, a ravishing surroundings, residing tradition, with out the plenty is one thing particular,” Mr Whitton mentioned.

“And individuals are ready to pay for this expertise so long as it’s delivered thoughtfully.

“Sadly, Asia has fallen into the mass quantity entice. We don’t want this in Fiji.”

Mr Whitton mentioned there was a necessity to begin having this dialogue with tourism stakeholders and useful resource homeowners on the proper time. He mentioned this might begin off with a phrases of reference for the grasp plan, the plan which might be manner ahead for the native tourism business.

He had additionally earlier indicated enterprise a Tourism Grasp Plan within the coming years might higher formulate a street map for our tourism business within the subsequent decade.

The plan, Mr Whitton, outlined would tackle necessary questions comparable to rising customer arrivals and presenting Fiji as a vacation spot that isn’t the most cost effective however is a particular and distinctive expertise.

“And to get pleasure from Fiji it’s a must to be ready to pay just a little extra. That is the very dialogue that Tahiti is at the moment having. Fiji is so particular and we don’t wish to fall into the entice of mass tourism.”

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