The Fiji TimesResort markets to Australian travellers
INTERCONTINENTAL Fiji Golf Resort & Spa has reportedly appointed CampaignLab to handle its media and influencer advertising actions all through Australia, working in shut conjunction with their inner advertising workforce.
Talking on the company’s appointment, CampaignLab director Andy Scales mentioned: “We’re delighted to be working with the internationally famend InterContinental Fiji Golf Resort & Spa and may’t wait to get began.
“Via artistic built-in campaigns, strategic media relations and model collaborations, our mission is to showcase the bespoke experiences, unique beach-front location, world-class facilities and unparalleled hospitality the resort has to supply.”
Since reopening its borders on December 1, 2021, Fiji has continued to skyrocket in demand to change into considered one of Australia’s most wanted vacationer locations.
In November 2022 alone, greater than 33,000 Australian vacationers arrived on Fiji’s shores. CampaignLab might be tasked with making certain the InterContinental Fiji Golf Resort & Spa is the lodging of selection amongst these travellers looking for a brand new stage in luxurious.
Commenting on the brand new appointment, Space Basic Supervisor IHG South Pacific, Lachlan Walker mentioned, “Following the company’s appointment, we held a 3 day immersion session in Fiji with the workforce from CampaignLab and it was clear they shared our values and imaginative and prescient for the resort.
“This, mixed with their in depth data of Fiji and its tradition, made them the apparent selection.
“Australia is considered one of our core markets and with demand for worldwide journey persevering with to develop, we’re excited with what the long run holds.
“Whether or not it’s for a vacation, wedding ceremony, honeymoon or {golfing} tour, our visitors can count on an unrivalled five-star expertise. We’re actually excited to be working with CampaignLab to showcase these experiences and in the end assist extra Aussies to expertise our timeless sanctuary of soul-enriching luxurious,” mentioned Mr Walker.
