Japan considers resuming tourism low cost as COVID eases -Nikkei


TOKYO, June 4 (Reuters) – Japan’s authorities is contemplating resuming a nationwide journey low cost marketing campaign as quickly as late this month to assist the tourism business get well from a COVID-19 stoop, the Nikkei newspaper stated on Saturday.

A revived “Go To Journey” marketing campaign would doubtless function a core measure to stimulate shopper demand, the enterprise each day reported, with out citing sources. Japan is about to ease border controls to let overseas vacationers in from July 10 as coronavirus infections ease.

The federal government will resolve on the marketing campaign quickly, the Nikkei stated, with out specifying time.

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Officers on the Japan Tourism Company couldn’t instantly be reached for remark outdoors enterprise hours.

The marketing campaign, rolled out in July 2020 simply as COVID was gaining energy, subsidised half of the journey expense, as much as 20,000 yen ($150) an evening, for every traveller.

The programme helped enhance tourism however was shelved 5 months later because the pandemic surged.

($1 = 130.8600 yen)

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Reporting by Tetsushi Kajimoto; Modifying by William Mallard

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